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Title is generic

What this means

The check found one of these phrases in the title: “Welcome to”, “Home Page”, “Click here”, “Learn more”, “Amazing”, “Innovative”, “Cutting-edge”, “Comprehensive”, “World-class”, “Leading provider”, “We are proud”, “Find out”, or the title is exactly “Home”.

These phrases tell a search user nothing about what the site does. They also waste the limited character budget that could carry actual search terms. A title like “Welcome to Acme” ranks for nothing useful and earns fewer clicks than a specific alternative.

How to fix it

Replace the generic phrase with a concrete description of what the page offers. Answer the question a potential visitor would search for.

Bad:  Welcome to Acme | Leading Provider of Solutions
Good: Commercial Flooring Installation London | Acme

Bad:  Home
Good: Acme - Handmade Ceramic Lighting for Interiors

The title should contain your primary keyword phrase and your brand name. Keep it under 60 characters.

Next.js App Router

export const metadata = {
  title: {
    default: 'Acme - Handmade Ceramic Lighting for Interiors',
    template: '%s | Acme',
  },
}

Next.js Pages Router

import Head from 'next/head'

export default function Home() {
  return (
    <>
      <Head>
        <title>Acme - Handmade Ceramic Lighting for Interiors</title>
      </Head>
      <main>Content</main>
    </>
  )
}

SvelteKit

<svelte:head>
  <title>Acme - Handmade Ceramic Lighting for Interiors</title>
</svelte:head>

Nuxt

<script setup>
useHead({ title: 'Acme - Handmade Ceramic Lighting for Interiors' })
</script>

Astro

---
import Layout from '../layouts/Layout.astro'
---
<Layout title="Acme - Handmade Ceramic Lighting for Interiors">
  <main>Content</main>
</Layout>

Plain HTML

<title>Acme - Handmade Ceramic Lighting for Interiors</title>

Verify the fix

curl -s https://example.com | grep -i '<title'

Confirm the title contains no generic phrases. Re-run the audit:

npx orino audit https://example.com